SEO (search engine optimization)?

What is SEO?

Search engine optimization, or SEO is the purpose of boosting a company’s exposure in organic search results. As a consequence, the company’s website receives more significant traffic, boosting the likelihood that more visitors will convert into customers and increase revenue. Title tags, keywords, image tags, and other components are among the things search engines like Google check for. To evaluate how highly ranked your site should be in their rankings, search engines also take into account criteria such as site structure and design, and visitor behaviour.

There are three steps to how search engines work: crawling- which is the discovery stage, indexing- which is the filing stage and ranking- which is the retrieval stage.

• Crawling: Web crawlers are a feature of search engines. The search engine sends out web crawlers to find new web pages and gather updated data on those web pages. The web crawlers will be dispatched on a regular basis to check on the status of your website updates.
• Indexing: The search engine decides whether or not to index this information during the indexing stage. This is determined by the information’s value, originality, lack of duplication, and the number of inbound links the page or domain has.
• Ranking: The most crucial and last step in the process of search engine optimization is ranking. The page will be ranked in the search engine results page after passing the first two checks. A web page can rank for one position at a time, with rankings starting at position zero and continuing through the last number of search engine results for the query. A website’s ranking may change over time as a result of its age and search engine competition.

How does it correlate to PPC?

Internet marketers who use PPC, are charged a fee each time one of their ads is clicked. In essence, it’s a way to ‘buy’ website visitors in addition to generating them naturally. PPC can help grow your search engine optimization and subsequently drive up your organic traffic costing no extra to a business. This is because they share a lot of similar features such as keyword research to gain positive ranking on the search results page and both need good quality landing pages that are relevant to the key words that you are targeting.

While they are vastly different in many ways, they are both key in creating a successful marketing strategy and campaign. They work together well as they excel in different parts of a good marketing strategy. They both share data that can be analyzed which will be good for determining success of keywords. It also has a positive reflection on your business the more you show up on a SERP the more likely you are to be tailored to the users needs, effectively the more visible you are the more likely that a user is going to click on your page.

Paid ads are a good way of getting quicker results and improving your click-through rate, and click-through rate is a factor considered in SEO. PPC ads are also a good way to get brand awareness because if your paid ad is successful and it creates a lot of attention to your brand, then other users who look for your brand may find you organically. In summary, PPC can help you improve your search engine rankings making your organic result more visible meaning more people will click on it and this will generate you traffic sustainably.